Successful Marketing Tactics – Part 2
Today in part two of this two-part series, we go over and discuss some of the lesser thought of areas where you can develop new leads and new business, which helps to make an immediate increase in business for your roofing company.
Take Time to Answer Frequently Asked Questions
How much does the average roof cost? What should I know before hiring a roofing company? Such questions are popular among potential roofing company customers. Brainstorm other questions and then answer them in the form of a blog post. This is a great way to add value to your online presence. Potential clients who use a search engine to research these questions may be directed towards your company’s website for the answer, thus increasing your chance of gaining a client.
Monitor Your Online Reputation
It is vital that you supervise your company’s reputation online. Yelp, your Facebook page, or Google business listing are good places to check often. You can reply to client complaints and feedback on most sites. Respond in a timely fashion, and emphasize the fact that you’d be happy to correct any wrong and ensure that your customer is happy.
Mail Flyers or Postcards
Sending out flyers and postcards is an effective, relatively cheap way to advertise to local neighborhoods. It’s a good tactic to increase awareness of your roofing company and draw in clients.
The Forecast is Your Friend
Some parts of the year may be slower for your roofing business. If you want to market offline, one of the best ways is to include seasonal weather elements in your content. Perhaps on your Autumn flyers you would show the harm that snow can cause to a roof. Or, you can detail the extent of possible damage in a radio advertisement. This is one way to spur customers into calling you to help them protect their roof.
Partner Up with a Similar Business
When multiple businesses share marketing campaigns, it’s called co-marketing. A roofing company that partners with a power-washing company to offer a special discount to homeowners is one example of this marketing tactic. Both businesses gain clients and increased public awareness. It’s a win-win situation for both companies involved.
Regardless of all the digital tools you have at your disposal, word of mouth is still one of the most effective ways to advertise. It may be a good idea to offer current clients perks for referring people to your roofing company. Consider starting a contest to award the person who brings in the most new clients or granting a discount for each referral.
Offer Discounts to New Homeowners
$10,000 is spent by new homeowners on repairs and various items in the 12 months after moving in. Offer exclusive savings to them to help them with the cost of repairs and upkeep. You can find new homeowners near your roofing company through direct-mail.
Use Press Releases
Are returning customers being offered a special discount? Has a new sort of roofing been added to your inventory? If so, this is exciting information that could be sent out in a press release to journalists and bloggers. To add even further value, provide some roof care tips in your press release. Then, send it off to an editor or blogger with relevant connections to the roofing industry.
Create a HARO Account
Sources and journalists partner up through Help A Reporter Out. When you sign up to their website, you can browse the requests of various journalists who are looking for their next big story. Offer your knowledge when you come across a journalist searching for roofing information. Often, the journalist will include your contact information. It’s a surefire way to broaden your company’s reach.
Ready to Start Marketing Your Roofing Business?
Experiment with these helpful methods and you’ll find some long-term tactics that will draw in new clients and keep them returning to your roofing business. The digital field is always changing, so switch it up from time to time and keep your
marketing knowledge fresh.
Roofing Marketing Frequently Asked Questions
Which parts of roofing marketing are the most important?
Keep it simple and begin with the basics. Ensure that your company name, logo design, and message is attractive. Then, sign up for social media accounts, wrap your truck, and order yard signs. The next step is to focus on your website. You want to make sure that your business is on local directories and that you have valuable content on your key pages. Increase your word of mouth referrals and build a positive reputation in your community. After that, your business should move up to more advanced tactics such as PPC, SEO, and video advertisements.
What are some things I can do right now to improve my roofing marketing?
For a fast boost, focus on your social media account and gaining more referrals. Post an article on your blog that answers frequently asked client questions. Include any positive feedback or awards that your company has won to your webpage. Ensure that your contact information is clearly visible, and that your well-designed contact form stands out.
Is it possible to get leads without doing so much work by myself?
A marketing company like ours would be happy to help. We can lend our expertise and implement PPC, SEO, and improve your website to make it more attractive to clients. By writing valuable content, using carefully researched keywords, and earning links, we can transform your website into the moneymaker of your dreams. If you are still not convinced, contact us for a free consultation and we can discuss how we’ll help your roofing business thrive.
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